Growing MadTech start-ups through the power of the customer
Collider is the leading Dutch marketing & advertising tech accelerator. We’ve been the ‘customer discovery’ counterpart of the program since its launch in 2018. We’re involved as trainers, coaches and investors, and are currently shaping the 2.0 model, focusing on later stage start-ups.
Shaping Collider 2.0
In 2017, Lea flew to London to meet the new cohort of start-ups of Collider – a mad (marketing & advertising) tech accelerator. It was the start of an on-going collaboration with Collider, as it grew and started in Amsterdam in 2018.
We’ve been the Customer Discovery counterpart of the program since, delivering training to over 30 start-ups, mentoring Yoke (an amazing influencer marketing platform, check them out) and other start-ups, and investing along the way.
As the program moves forward, we’re shaping the new set-up of Collider 2.0 in 2020, which focuses on a smaller group of later stage start-ups. In this new set-up, Collider put together a senior ‘Crack Team’ that works intensively with the start-ups on strategy, marketing, sales and finance.
Lea and Sophie are part of this 5-member crack-team, bringing customer focus, positioning and customer strategy to the table.
Facts & figures
Start-ups 1:1 coached
Cnote members in Crack Team