Linking startups and municipalities for positive change

Startup in Residence programme

City of Amsterdam

Amsterdam set up Startup in Residence (SIR) to find innovative solutions to public challenges such as food waste or public urination.  In this unique social incubator, startups design and pilot solutions, working with the city as a potential  launching customer.

Cnote has been deeply involved in the programme, designing their Toolkit and acting as trainer and mentor.


  3+ years


  Toolkit design
  Mentoring Coaching
traning municipality Amsterdam

Cnote and SIR – a long-term relationship

We started working with SIR as trainers, providing the ‘Customer Discovery’ training, which focuses on helping startups gain a deep understanding of their core users and translating that to a value proposition and a product or service that fits their target market. Since the start, we’ve trained and coached over 50 startups.

We’ve also mentored startups like Bestelbewuster – who developed a software tool to reduce food waste in organizations. Through mentoring, we helped them set up a successful pilot to prove that their solution indeed tackles food waste.

The programme in Amsterdam is such a success that municipalities, provinces and ministries in the Netherlands and Europe are interested in running SIR programmes themselves. To ensure consistency, we designed a hands-on, interactive toolkit on how to set up and run the Start-up in Residence programme elsewhere, based on a deep understanding of the needs of those setting up SIR.

Cnote always offers us valuable new insights – I love working with them. The trainings they give startups are the ones we look forward to.

-Minouche Cramer, founder SIR Amsterdam

Facts & figures


Start-ups trained and coached


SIR programs 


SIR Toolkit

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