From customer insights to a winning proposition

Customer Discovery

The Social Handshake

In an 8-week customer discovery process, we led the team through customer research and translating insights to a focused value proposition and a sharpened pitch for potential investors.


8 weeks


Customer groups
Journey mapping
Value propositions
Affinity Diagram

Customer discovery & training the team

The start-up developed a tool that allows employees to support good causes straight from their salary. In preparation of a new round of investment, they asked us to help with their customer discovery and formulating their value proposition.

We started off by conducting 30 interviews with employees on the payroll of medium to large sized organizations, and coached the start-up team along the way to conduct interviews themselves as well. In two sessions with the team, we translated the insights from the research to 5 key customer groups and designed out their current and ideal ‘donation journeys’.

Based on these insights we had three sessions on formulating the value proposition of The Social Handshake, and translated this into a sharpened focus in terms of target customer and an improved pitch deck for investors. The sharpened value proposition also translates to user-driven communication in the tool, and new elements for the tool that speak to the ideal experience from a user point of view.


Facts & figures


Employee interviews


Team sessions


Sharpened value proposition

Want a project like this? Contact Sophie

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1066EP Amsterdam

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