de Bijenkorf – Tablet Sales

Design of service & mobile interface to order online in-store

Bijenkorf, part of the Selfridges Group, wanted to reduce “out of stock” in the store by letting customers order on-line. “Tablet Assisted Sales” allows sales personnel to order the right size and color on-line, or show possible alternatives in-store. Cnote worked with Bijenkorf to define an experience that would meet the needs of both customers and busy sales staff, and designed the mobile interfaces for tablet and phone.

What we did

✓ Expert Review
✓ Real Life Check: Observe & research needs of customers and sales personnel
✓ Journey mapping: Define the journey for customer and sales staff
✓ Identify and realise quick wins
✓ Interface design for tab & phone
✓ Usability research: Testing in-store
✓ Road map to implementation