A++ for new Rijksmuseum using Experience Scan

Only hours after reopening the new Rijks after 10 years of reconstruction, Lea Ward from Cnote was there to experience this museum: it was an experience to die for. Read her full review using the experience scan. It’s been also…

Cnote speaks at VU university

What is experience marketing? When do you use it? And what makes experience marketing work? These are the topics that Lea Ward addressed in a lecture to marketing master students at VU university. They evaluated experience marketing examples ranging from the…